There are millions of small businesses in America today. 20% will fail in their first year. Another 30% will fail in their second year. Why do some survive, while others fade away? To find out, we went straight to the source. Secrets of Success started as an anonymous Typeform where real people could share hot takes, embarrassing confessions, or words of wisdom about what it really takes to be successful. The responses struck a chord. What started as a simple source of user-generated content grew into a full-fledged community and organic engine for Hopscotch. Eventually this campaign included a podcast, a downloadable playbook, social channels, and a referral partnership strategy.
