Pilot started out as “internet that doesn’t suck.” Pretty low bar, right? Although it struck a chord with people who were down in the dumps about the state of telecom, Pilot wanted to bring positive energy to the brand retrofit and lead the charge toward a more connected future for all. Imbuing a brand with benevolent, do-gooder energy is tough in this jaded world! But by shining a spotlight on the problems in the industry, we were able to tell a different story. Today, Pilot is a modern connectivity company changing the game for fiber-optic business internet. Beyond incredibly fast and reliable connections, we bring human clarity and intuitive design to the customer experience. The result? An internet provider that hardworking businesses can trust—and a breath of fresh air to the telecom industry in every new city we service.
Before (left) and after (right) website updates.
